The Great Goals of Life
There are five things that almost everyone is trying to achieve with his or her money. Some people only have one of these goals, others have two or three. And, not infrequently, I meet people realize they have all five ... with a little prompting. These goals represent the most primal emotional/financial needs of real people; they speak to people's deepest yearnings for their own financial well-being and that of the people (and institutions) they love.
• The endowment of a long, comfortable and totally worry-free retirement, with no compromise in lifestyle, and no real concern about ever running out of money.
• The need/desire to intervene meaningfully in the financial lives of one’s children, during one’s lifetime and/or in the form of legacies.
• The ability to fund, in whole or large part, the education of one’s grandchildren.
• The capability to provide quality care to one’s parents in their later years.
• The ability to make a meaningful legacy to a much-loved school, church, charity or other institution.
Excerpted from “The Excellent Investment Advisor,” by Nick Murray ©, 1998 Nicholas Murray.
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